TOC: Cust Engagement
Introduction
Customer Engagement: Contemporary Issues and Challenges, Book edited by Roderick Brodie, Linda Hollebeek, and Jodie Conduit
Customer Engagement: Contemporary Issues and Challenges
Routledge
Authors: Roderick Brodie, Linda Hollebeek, and Jodie Conduit
Routledge:
Amazon:
Edited by
Roderick Brodie, University of Auckland
Linda Hollebeek, University of Auckland/NHH Norwegian School of Economics
Jodie Conduit, University of Adelaide
Editorial: Roderick Brodie, Linda Hollebeek, and Jodie Conduit
Engagement Conceptualisations
1. Matthew Alexander and Elina Jaakkola; Customer Engagement and Value Co-Creation
2. Sander Beckers, Jenny van Doorn and Peter Verhoef; Economic Outcomes of Customer Engagement: Emerging Findings, Contemporary Theoretical Perspectives, and Future Challenges
3. Shiri Vivek, Vivek Dalela and Sharon Beatty; Partner Engagement – A Perspective on B2B Engagement
4. Linda Hollebeek; Exploring Customer Engagement: A Multi-Stakeholder Perspective
Engagement, Interactivity, Social Media and Technology
5. Edward Malthouse, Bobby Calder and Mark Vandenbosch; Creating Brand Engagement on Digital, Social and Mobile Media
6. Rebecca Dolan, Jodie Conduit and John Fahy; Social Media Engagement: A Construct of Positively and Negatively Valenced Engagement Behaviours)
7. Christoph Breidbach, and Roderick Brodie; Nature and Purpose of Engagement Platforms
8. Katrien Verleye and Arne De Keyser Customer Engagement in Technology-Based and High-Contact Interfaces
9. Antonio Hyder and Enrique Bigné; Website Engagement
Managerial Applications of Engagement
10. Christopher Roberts, Frank Alpert and Carissa Roberts; Strategic Drivers of Customer and Employee Engagement: Practical Applications
11. Sylvia Ng, Carolin Plewa and Jillian Sweeney; Customer Engagement with a Service Offering: A Framework for Complex Services
12. Kamer Yuksel, David Ballantyne, and Sergio Biggemann; Brand Co-Creation through Social Actor Engagement
13. Kevin So, Ceridywn King and Beverley Sparks; Extending the Tourism Experience: The Role of Customer Engagement
Emerging Customer Engagement Contexts
14. Jana Bowden, Vilma Luoma-Aho, and Kay Naumann; Developing a Spectrum of Positive to Negative Citizen Engagement
15. Biljana Juric, Sandra Smith and George Wilks; Negative Customer Brand Engagement: An Overview of Conceptual and Blog-Based Findings
