TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 22(1)
CDC MessageWorks: Designing and Validating a Social Marketing Tool to Craft and Defend Effective Messages
–Galen E. Cole, Punam A. Keller, Jennifer Reynolds, Michelle Schaur, and Diane Krause [] []
Turning the Corner: Development of the Adelante Program Brand for Latino Youth
–W. Douglas Evans, E. Andrade, R. Villalba, I. Cubilla, I. Rivera, and M. Edberg [] []
Theory-Based Articles
Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure
–Nobuyuki Fukawa [] []
Application of the Transtheoretical Model and Social Marketing to Antidepression Campaign Websites
–Tatiana Levit, Magdalena Cismaru, and Alexis Zederayko [] []
Notes from the Field
Building on the Legacy: Forging New Paths in Social Marketing?The Social Marketing Conference 2016
–Rowena Merritt [] []
