TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 52
Letter from the co-editors-in-chief
–Peter J. LaPlaca, Adam Lindgreen []
Special Section on Co-Management of Purchasing and Marketing; Guest Edited by Adam Lindgreen, Rob Angell and Adriana Campelo
Introduction to the special issue on Co-management of Purchasing and Marketing
–Adam Lindgreen, Adriana Campelo, Rob Angell []
The impact of competition and cooperation on the performance of a retail agglomeration and its stores
–Christoph Teller, Andrew Alexander, Arne Floh [] []
The reinforcing effect of a firm’s customer orientation and supply-base orientation on performance
–Gerrit Willem Ziggers, Jörg Henseler [] [Google Scholar]
Co-management of purchasing and marketing: Why, when and how?
–Stephan M. Wagner, Andreas Eggert [] []
How buyer–seller relationship orientation affects adaptation of sales processes to the buying process
–Paul Viio, Christian Grönroos [] []
Antecedents of functional integration during new product development: The purchasing–marketing link
–Carmen Gonzalez-Zapatero, Javier Gonzalez-Benito, Gustavo Lannelongue [] []
Aligning Marketing and Purchasing for new value creation
–Paul Matthyssens, Roberta Bocconcelli, Alessandro Pagano, Lieven Quintens [] []
Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis
–Mark A. Toon, Robert E. Morgan, Adam Lindgreen, Joëlle Vanhamme, Martin K. Hingley [] []
Securing business-to-business relationships: The impact of switching costs
–Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, Michael Marck [] []
Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms
–Johanna Frösén, Matti Jaakkola, Iya Churakova, Henrikki Tikkanen [] []
Why should I attend? The value of business networking events
–Vincent-Wayne Mitchell, Bodo B. Schlegelmilch, Sorina-Diana Mone [] []
Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors
–David M. Woisetschläger, Debra Hanning, Christof Backhaus [] []
Network strategies and effects in an interactive context
–Christina Öberg, Tommy Tsung-Ying Shih, Hsin-Hui Chou [] []
Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model
–Bahar Ashnai, Stephan C. Henneberg, Peter Naudé, Anthony Francescucci [] []
Driving shareholder value with customer asset management: Moving beyond customer lifetime value
–Suvi Nenonen, Kaj Storbacka [] []
Sustainable value co-creation in business networks
–Sylvie Lacoste [] []
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
–Munyaradzi W. Nyadzayo, Margaret J. Matanda, Michael T. Ewing [] []
