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Preparing Persuasive Reports

Introduction

How persuasive is a given writing sample? Scott Armstrong provides an evidence based checklist

“Persuasive Reports Checklist” available

Two evidence-based checklists for preparing persuasive reports have been posted on AdPrin.com. They can be used by managers, educators, students, researchers, editors, preachers, or politicians. The evidence-based checklists provide 42 guidelines for written reports, and 47 for oral reports, some of which might be surprising to you. The checklists can be applied in less than an hour, and less time after your first use. If you fail to apply a guideline properly, a single click will explain what to do and provide evidence on the guideline.

Evidence-based . Even when you are facing a problem where you know the proper guidelines, you might fail to properly implement a guideline if you do not use a checklist. Evidence-based checklists are especially valuable as they can include the latest findings.

Each checklist will automatically calculate an overall Persuasive Report Index (PRI). This signifies how well you followed the guidelines from 0 to 100%.

A link to the guidelines is on the top menu bar of adprin.com. .

We invite suggestions on ways to improve the guidelines or the software. In addition, please let us know about relevant research that we might have overlooked.

J. Scott Armstrong, Professor
The Wharton School, JMHH 747
U. of Pennsylvania, Phila., PA 19104
Home Phone 610-622-6480
homepage:http//jscottarmstrong.com