TOC: J Macromar
Introduction
Journal of Macromarketing, 36(1)
All Along the Watchtower
–Terrence H. W
In this Issue
–Mark Peterson []
Introduction to the Special Issue on Research Methodologies for Macromarketing: Macromarketing Research; It’s Not Rocket Science – It’s Much Harder
–Ben Wooliscroft [] [Google Scholar]
Grounded Theory as a Macromarketing Methodology: Critical Insights from Researching the Marketing Dynamics of Fairtrade Towns
–Anthony Samuel and Ken Peattie [] []
Involvement and Detachment: The Application of Figurational Sociology Methodologies in Consumer Research and Macromarketing
–Gary Sinclair [] []
Exploring the Shaping of Markets through Controversies: Methodological Propositions for Macromarketing Studies
–Vivien Blanchet and Colette Depeyre [] []
Investigating Chrematistics in Marketing Systems: A Research Framework
–Djavlonbek Kadirov, Richard J. Varey, and Sally Wolfenden [] []
Assessing Perceptions of the Integrative Justice Model Propositions: A Critical Step Toward Operationalizing a Macro Model
–Tina M. Facca-Miess and Nicholas J. C. Santos [] []
Assessing the Value of a Societal-Level Sustainability Index for Macromarketing Research
–Travis Jody Simkins and Mark Peterson [] []
A Bayesian Network Analysis of Ethical Behavior
–Ahmet Ekici and Sule Onsel Ekici [] []
Book and Media Review: Strategic Social Marketing
–Ann-Marie Kennedy []
