ÂÜÀòÉç¹ÙÍø

Reinquiries in Advertising Research
–Martin Eisend, George R. Franke & James H. Leigh []

‘Someone Should Do Something’: Replication and an Agenda for Collective Action
–Gayle Kerr, Don E. Schultz & Ian Lings [] [Google Scholar]

How Researchers Respond to Replication Requests Revisited
–Avery M. Abernethy & Astrid L. Keel [] []

Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context
–Adrienne E. Foos, Kathleen Keeling & Debbie Keeling [] []

Reinvestigating the Endorser by Product Matchup Hypothesis in Advertising
–Scott A. Wright [] []

Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension
–Cassandra Davis & Scot Burton [] []

Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
–Ying-Ching Lin & Kai-Yu Wang [] []

Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn 1982) in an Individual Setting
–Ivar Vermeulen & Camiel J. Beukeboom [] []

Toward an Understanding of Causality Between Advertising and Sales: New Evidence from a Multivariate Cointegrated System
–Mahmoud A. Darrat, Gary B. Wilcox, Venessa Funches & Mohamad A. Darrat [] []

Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software
–Steven Bellman, Brooke Wooley & Duane Varan [] []

Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)
–Piyush Sharma & Rajat Roy [] []

Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
–Sigal Segev, Juliana Fernandes & Cheng Hong [] []

African American Consumers’ Evaluations of Ethnically Primed Advertisements
–Miguel A. Zúñiga [] [Google Scholar]

Creative That Sells: How Advertising Execution Affects Sales
–Nicole Hartnett, Rachel Kennedy, Byron Sharp & Luke Greenacre [] []

How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication
–Felipe Pantoja, Patricia Rossi & Adilson Borges [] []

Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension
–Zahra Seyedghorban, Hossein Tahernejad & Margaret Jekanyika Matanda [] []

Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
–Eunseon (Penny) Kwon, S. Ratneshwar & Eunjin (Anna) Kim [] []

Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend
–Nick Danenberg, Rachel Kennedy, Virginia Beal & Byron Sharp [] []

Do Marketing Clients Really Get the Advertising They Deserve? The Trade-Off Between Strategy and Originality in Australian and New Zealand Agencies
–Huw O’Connor, Scott Koslow, Mark Kilgour & Sheila L. Sasser [] []

---