TOC: Intl J Market Res
Introduction
International Journal of Market Research, 58(1)
Editorial
– Peter Mouncey
Viewpoint: Market research industry, tipping point or no return?
– Laurent Flores
Forum: Exploring reidentification risk: is anonymisation a promise we can keep?
– Daniel Nunan and MariaLaura Di Domenico
Stakeholder preference and stated vs derived importance satisfaction research
– Steven J. Greenland, Ian A. Combe and Andrew M. Farrell
Comparing approaches to elicit brand attributes both face-to-face and online
– Samantha Hogan, Jenni Romaniuk and Margaret Faulkner
A new measure of consideration set size: the average number of salient brands
– Lara Stocchi, Melissa Banelis and Malcolm Wright
Deal of the day: analysing purchase frequency-based subscriber segmentation
– Edward Boon and Nir Ofek
Experiential motivations of socially responsible consumption
– Saeed Shobeiri, Lova Rajaobelina, Fabien Durif and Caroline Boivin
Conference notes: ‘Tacking data overload: making sense of complex multi-source data’, Association of Survey Computing (ASC) conference, Royal Statistical Society, November 2015
– Jon Puleston
Book review: Nick Kendall, What is a 21st century brand? New thinking from the next generation of advertising leaders
Book review: David Halpern, Inside the nudge unit: how small changes can make a big difference
