TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 3(1)
Serving Customers by Going Where We Have Not Gone Before
Min Ding
Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
Michael J. Barone & Karen Page Winterich
Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme
Sharad Borle, Siddharth Shekhar Singh, Dipak C. Jain & Ashutosh Patil
Peer Review and Research Impact
Girish Mallapragada, Nandini Lahiri & Atul Nerkar
Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective
Amit Pazgal, David Soberman & Raphael Thomadsen
Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences
T. Andrew Poehlman, Ravi Dhar & John A. Bargh
