JBBM Best Article
Introduction
Journal of Business-to-Business Marketing article of the year is on bridging the theory-practice gap
JOURNAL OF BUSINESS TO BUSINESS MARKETING OUTSTANDING ARTICLE OF THE YEAR 2015
The main criteria used by our Board members in their selection process is the: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact to our field in the future.
WINNER
Journal of Business-to-Business Marketing
Vol. 22 No. 1 / 2
*Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field-The JBBM at 21 Michael D. Hutt & Beth A. Walker pages 67-72
RUNNER UP
*Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms Arch G. Woodside pages 95-110
J. David Lichtenthal
Editor-in-Chief
Board Members
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