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Journal of Marketing Management Special Issue Call for Papers – Screening Marketing: Videography and the Expanding Horizons of Filmic Research
(3 types of Submission are invited – article / film + commentary / film only)

Deadline for Submissions 1 November 2016

Guest Editor: Joonas Rokka, EMLYON Business School, France.
Guest Editor: Joel Hietanen, Stockholm University, Sweden; Aalto University School of Business, Finland.
Guest Editor: Douglas Brownlie, University of Dundee, UK.

The visual character of contemporary consumer culture is a matter of extensive record. So too is the fascination audiences express for cinema, television and all manner of related digital media culture circulated by ubiquitous screens, both small and large. Beyond the intense emotional engagement of immersive moments of visual consumption, the potent impact of moving images on the consumer imaginary and their infinite remixability provides compelling reason for rethinking spaces of affect and agency, intelligibility, immanence and the bodily encounter with the audiovisual moving image (see Barker, 2009; Cubitt, 1993; Lemke, 2007; Marks, 2000). However, the context for this Special Issue extends beyond the event horizon of the digital turn in contemporary visual culture. For it seems to the editors that the status of the image and that of filmmaking practice in narratives of research both warrant rethinking; for in a world of everyday screening praxis, images are not mere innocent representations of phantasmatic illusions of reality, but critical actors in worlds of cultural reproduction (see Hietanen, Rokka & Schouten, 2015). And it is in this sense that we seek to contribute to the emerging literature on the moving image as research narrative, analytical frame and methodological system …

Read more at the full call for papers at

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