MMA Fall 2016
Introduction
Marketing Management Association Fall Educators' Conference, Providence, RI, 14-16 Sep 2016; Deadline 27 May
21st Annual MMA Fall Educators’ Conference
Providence, Rhode Island, September 14-16, 2016
~ Call for Papers ~
Conference Theme: “Walking the Talk: Customer-Centric Marketing Education”
Marketing education must keep pace with the rapid changes taking place within the marketing discipline itself. As the imperative of customer-centric strategies and offerings in business intensifies, marketing educators are inspired to weigh how much and how best to implement this philosophy into our own teaching styles and curricula. Should students be considered our customers? To what extent should we accommodate student preferences and interests? Is our goal to capture hearts as well as minds, beyond simply capturing their attention? Papers, panels and special sessions will explore perspectives on “customer-centric” marketing education and its pros and cons for students, instructors and marketing practice as a whole.
Sample Topics for Position Papers, Panels, and Refereed Papers
Teaching
- Active learning strategies or activities
- Case development and delivery
- Social media learning strategies
- Managing group projects or presentations
- Developing internships or international experiences
- Pedagogical styles for specific marketing courses
- Effective use of simulations
- Assessing learning goals or outcomes
- Flipped classroom approaches
- Online teaching techniques
- Client-based learning projects
- Incorporating ethics and social responsibility
- Relevance of marketing curricula to industry
- National competitions as teaching tools
Research
- Examining marketing education pedagogy
- Faculty-student research collaboration
- Social media metrics and analytics
- Faculty-industry research collaboration
- The value of private or consultative research
- Publishing and presentation strategies
Service
- Peer evaluation of performance
- Promotion and tenure preparation
- Transition from industry to academia
- Curriculum development initiatives
- Student organization programming
- Community service and outreach programs
- Balancing service with teaching and research
Panel Proposal Submissions
Contact Debbie DeLong at FallConference@mmaglobal.org to suggest a topic or to inquire about approved topics needing panelists. All panelists must register and attend the conference.
Position Paper Submissions
Submission Guidelines: Position papers should include a cover page with each author’s name, affiliation, and email. Position papers are limited to three double-spaced pages (not including the cover page) using 12-point font.
Position Paper Organization: (1) Introduce the problem you will explore in your presentation, (2) Provide a brief context for the situation – this may or may not include references, (3) Offer your solution (what was done) or recommended course of action (what should be done), (4) Mention any challenges or alternative perspectives, and (5) Conclude with suggested future research or exploration needed.
How to Submit: Submit position papers via email attachment in Microsoft WORD to Debbie DeLong at FallConference@mmaglobal.org by May 27, 2016. At least one author must register and attend the conference.
Refereed Paper Submissions
Submission Guidelines: Refereed papers should not exceed 12 double-spaced pages in Microsoft WORD format including references, tables and figures. Use 12-point font. Include a cover page listing each author’s name, affiliation, and email. Multiple authorships should indicate the primary contact. Authors must avoid revealing their identities in the body of the paper. Indicate the title of the paper on the first page of the manuscript, followed by a single-spaced 100-word abstract. The body of the paper immediately follows the first page, double-spaced, APA reference style. Papers not adhering to APA style will be returned. Best refereed paper awards include one $1000 and two $250 prizes, to be awarded at the conference.
How to Submit: Submit refereed papers via email attachment in Microsoft WORD to Debbie DeLong, Program Chair, at FallConference@mmaglobal.org by May 27, 2016. At least one author must be registered and attend the conference to present and, if selected, to receive a best paper award.
Please see detailed conference and lodging information at:
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