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Introduction

Emerald will now publish the Journal of Sports Marketing and Sponsorship

 

 

 

 

 
 

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New in 2016 – world’s leading journal for the sports marketing industry

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Dear ELMAR Subscriber,

 

 

If you are seeking first-rate research in the field of Sports Marketing, look no further than the , latest Impact Factor is 0.324.

The International Journal of Sports Marketing and Sponsorship provides a vital resource to both academic and industry experts; it regularly investigates sports marketing issues to explain best practice and uncover new strategies along with an understanding into how the industry is changing. To give the readers an insight into the latest thinking, the journal also carries out interviews with leading figures from rights holders, sponsors, agencies, industry associations and the media.

With an international focus, this peer-reviewed journal covers the following topics:-

 

Consumer attitudes to sports and sports marketing programmes

 

Event evaluation

 

Season-ticket holder satisfaction and sponsor-related behaviour

 

The effect of perceived image fit on brand awareness – FIFA World Cup

 

Image transfer in sports sponsorships

 

Demographic analysis of fans

 

Brand awareness

 

Brand recall for sponsors/not-sponsors

 

To give you a taster of the content published in the , we have selected some influential articles for your perusal – free access until Friday, 26 February 2016.

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Impact Factor: 0.324

Benefits of publishing in IJSMS

 

Research, policy and practice articles considered

 

Swift peer review process

 

Quick turnaround to publication

 

Contact the Editor:
Professor Michel Desbordes

 

Influential articles

David Snyder, Ted Fay, Daniel DePerno

Loek Groot, Jaras Ferwerda

Claudio Hoffmann Sampaio, Jefferson Dobner Sordi, Marcelo Gattermann Perin

Rui Biscaia, Abel Correia, Stephen Ross, António Rosado

Nicolas Chanavat, Michel Desbordes

Michel Desbordes, Nicolas Chanavat

Subhadip Roy, Anita Pansari

Clicking on these links for the first time will direct you to our login page. If you already have a profile, simply log in and your free access to the articles will be immediately activated. If you don’t have a profile, please register with us. Once completed, your free access will be activated in the same way.

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Interested?

Our plus free will provide you with comprehensive support through the submission process.

Kind Regards

 

Richard Whitfield
Senior Publisher

PS. Celebrate with Emerald –

 

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