TOC: Mar Intell Planning
Introduction
Marketting Intelligence & Planning, 34(1)
Consumers’ beliefs about firm’s CSR initiatives and their purchase behaviour
–Afra Abdeen, Edwin Rajah and Sanjaya S Gaur [] [Google Scholar]
Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers
–Michael John Valos, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener and Vanya Louise Maplestone [] []
What can social marketing learn from Dirichlet theory patterns in a physical activity context?
–Naomi Gruneklee, Sharyn Rundle-Thiele and Krzysztof Kubacki [] []
God blesses those who wear Prada: Exploring the impact of religiousness on attitudes toward luxury among the youth of Indonesia
–Denni Arli, Helene Cherrier and Fandy Tjiptono [] []
Perspectives on social impact measurement and non-profit organisations
–Michael Jay Polonsky, Stacy Landreth Grau and Sharyn McDonald [] []
How well do AACSB, AMBA and EQUIS manage their brands?
–Morgan P Miles, Martin Grimmer and Geralyn McClure Franklin [] []
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
–Rajat Roy, Fazlul K. Rabbanee and Piyush Sharma [] []
State of green marketing research over 25 years (1990-2014): Literature survey and classification
–Prashant Kumar [] []
