TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 3(4)
The presence of large Spanish companies in online social networks
–Francisco Jose Martinez Lopez, Mercedes Garcia Ordaz, Rocio Arteaga Sanchez and Alfonso Infante Moro [] []
Campaign management design based on segmentation by rank clusters
–Jurgen Paetz [] []
Impulsive buying structure in retailing: An interpretive Structural modeling approach
–Sanjeev Prashar, Chandan Parsad, Sai Vijay Tata and Vinita Sahay [] []
Price optimization – How to win a strategic whole
–Amoy X Yang [] []
