TOC: J Brand Man
Introduction
Journal of Brand Management, 23(1)
17th International Corporate Identity Group (ICIG) symposium
–John M T Balmer, Russell Abratt and Nicola Kleyn [] []
COMMENTARY
Corporate brands and corporate marketing: Emerging trends in the big five eco-system
–John M T Balmer, Russell Abratt and Nicola Kleyn [] []
ORIGINAL ARTICLES
The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
–John M T Balmer and Wei-Yue Wang [] [Google Scholar]
The perceptions of supplier-buyer relations and its affect on the corporate brand
–Jeremy Flax, Geoff Bick and Russell Abratt [] []
Corporate brands as catalysts in times of change: Lessons from a South African bank
–Sean McCoy and Peet Venter [] []
Drivers of employee propensity to endorse their corporate brand
–Pride Morokane, Manoj Chiba and Nicola Kleyn [] []
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
–Fernando Pinto Santos, Mario Burghausen and John M T Balmer [] []
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
–Mats Urde and Stephen A Greyser [] []
