Revisit: Netnography: Understanding Online Social Interaction
Introduction
A Winter ÂÜÀòÉç¹ÙÍø preconference event, Las Vegas, 26 Feb 2015
Please check out the ÂÜÀòÉç¹ÙÍø CBSIG sponsored Winter ÂÜÀòÉç¹ÙÍø Pre-Conference event!
Pre-Conference Session 2
Netnography: Understanding Online Social Interaction
This special Pre-Conference brings together Robert Kozinets, founder of netnography and author of Netnography: Redefined (2015), with other marketing scholars and practitioners, to shed light on the method and its applications, addressing questions in the marketing and consumer behavior domains, this session will have 2 related parts:
“The Practice of Netnography,” a very brief tutorial on netnography in which the latest developments in netnography are highlighted along with the work of global scholars using netnography, both within marketing and outside of the field
“Marketing Applications of Netnography,” a moderated discussion by Robert, with several hand-picked participants from academia and industry.
Please note that the number of participants for this event is limited to 60 and an extra-fee of $40 applies, which also covers boxed lunch.
See more at:
/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx
