Nontraditional Advertising Media
Introduction
Marijn Meijers seeks studies for a meta analysis on unusual objects used in advertising such as stairs, park benches, eggs, side walks, and so forth
Dear colleagues,
We are currently conducting a meta-analysis about the effects of using nontraditional, creative media on advertising effectiveness and we would like to ask for your help.
We are looking for studies to include in our meta-analysis on the effects of using nontraditional media. By nontraditional media we mean using objects as a medium that are traditionally not used as a medium for advertising. For example, using a waste bin, stairs, a park bench, eggs, the side walk or even a building as a medium.
In order to minimize biased sampling, we are looking for results of any unpublished studies, accepted studies or “in press” studies investigating the impact of using nontraditional media. If you have a draft of an article/chapter, conference presentation, or a thesis/dissertation, we would be very grateful for a copy; but we are also interested in the results of studies that have not been written up, which consist of statistical data such as means, standard deviations, correlations and sample sizes.
If you could be of any help, please contact us via m.h.c.meijers@uva.nl.
Kind regards,
Also on behalf of Jiska Eelen and Hilde Voorveld,
Marijn Meijers
Dr. Marijn Meijers – Assistant Professor Persuasive Communication
University of Amsterdam
Faculty of Social and Behavioural Sciences
Amsterdam School of Communication Research
PO BOX 15791
1001 NG Amsterdam
The Netherlands
Visiting address: Nieuwe Achtergracht 166, 1018 WV Amsterdam
Phone: +31 (0)20 525 3982
Email: m.h.c.meijers@uva.nl
