TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 19(1)
Brand avoidance among Generation Y consumers
–Zana Knittel, Karolin Beurer and Adele Berndt [] []
Marketing in a time of toxic leadership
–Clive Roland Boddy and Robin Croft [] []
Building franchisee trust in their franchisor: insights from the franchise sector
–Anthony Richard Grace, Lorelle Frazer, Scott K. Weaven and Rajiv P Dant [] []
An appreciative inquiry into the first export order
–Dave Crick and James Crick [] []
Second Life as a research environment: avatar-based focus groups (AFG)
–Eman Gadalla, Ibrahim Abosag and Kathy Keeling [] []
A front-to-back guide to writing a qualitative research article
–Ahir Gopaldas [] []
Workers go Shopping in Argentina: The Rise of Popular Consumer Culture
–Qualitative Market Research: An International Journal, [] []
Editorial
–Andrew Lindridge []
