TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 26(1)
Special Issue: Global Business-to-Business Marketing
From the special issue editors: Global Business-to-Business Marketing
–C. Anthony Di Benedetto & Sang-Lin Han [] []
The effects of ambidextrous alliances on product innovation
–S. Hwan Song, Marco JinHwan Kim & Jina Kang [] []
Corporate social responsibility in B2B relationships: Examining the effects of multifaceted supplier CSR on business customers trust
–Sang-Lin Han & Simon Sang Hoon Childs [] []
Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA
–John A. Fortunato [] []
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
–Kyong Ryul Koo, Sang Jin Kim & Kyung Hoon Kim [] []
Regular Articles
Achieving distribution equity through emotional functionalities and value-based bonding: An analysis with structural equation modeling
–Subhajit Bhattachary & Anurag Singh [] []
The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics
–Jung Ok Jeon & Sunmee Baeck [] []
