TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 7(1)
What drives customers to use retailers’ Facebook pages? Predicting consumers’ motivations and continuance usage intention
–Siming Gu & Hyejeong Kim [] []
Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics
–Christine Kim, Eunju Ko & Jaeyun Koh [] []
Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust
–Jessie Chen-Yu, Siwon Cho & Doris Kincade [] []
Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
–Jamid Ul Islam & Zillur Rahman [] []
Case
“It’s not just a winter parka”: The meaning of branded outdoor jackets among Korean adolescents
–Mi Jin Kim & Mi Young Lee [] []
