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2016 Global Marketing Conference at Hong Kong
21st-24th July, 2016

Venue: Conrad Hong Kong,Hong Kong

Hosts

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European Marketing Academy
Australian & New Zealand Marketing Academy Japan Society of Marketing and Distribution
International Textile and Apparel Association
Korean Scholars of Marketing Science
Lingnan University

Organizer

Global Alliance of Marketing & Management Associations

Partners

China Marketing Association (China)
AEMARK (Spain)
Greek Marketing Academy (Greece)
Aalto University Executive Education (Finland) Aalto University School of Business (Finland)
Harbin Institute of Technology (China)
Center for Sustainable Culture & Service, Yonsei University (Republic of Korea)
Neuromarketing Science & Business Association

Sponsors

National Research Foundation of Korea (Republic of Korea)
Korea Economy and Management Development Institute (Republic of Korea)

CONFERENCE CO-CHAIRS

Roland T. Rust, Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146.

Gerrit van Bruggen, Professor, Rotterdam School of Management, Erasmus University, Burgemeester Oudlaan 50, T Building, Room 10-01, 3062 PA Rotterdam, The Netherlands, email: gbruggen@rsm.nl, Tel: +31 (0)10 4082258.

Sharyn Rundle-Thiele, Professor, Department of Marketing, Griffith Business School, Nathan Campus, Griffith University, 170 Kessels Road QLD 4111, Australia, s.rundle-thiele@griffith.edu.au, Tel: +61 (07) 373 56446, Fax: +61 (07) 373 57126.

Toshihiko Miura, Professor, Faculty of Commerce, Chuo University, 742-1 Higashinakano, Hachiojishi, Tokyo, Japan, tmiura@tamacc.chuo-u.ac.jp, Tel: +81-42-674-3615, Fax: +81-42-674-3651.

Jaihak Chung, Professor, Business School, Sogang University, Matheo Hall 503, Shin Soo Dong, Mapo Gu, Republic of Korea, jaihak@sogang.ac.kr, Tel: +82-2-705-8859, Fax: +82-2- 705-8519.

Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235 Fax: +852-2467-3049.

CONFERENCE OBJECTIVES

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year’s conference is, “Bridging Asia and the World: Global Platform for Interface between Marketing and Management.” This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management in the dynamic global world including different cultures and cross-cultural business practices, as they affect both domestic and multinational marketing strategies. The 2016 Global Marketing Conference at Hong Kong offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participation from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

Venue

Hong Kong is a place where "East meets West", reflecting the cultural mix between Chinese roots and British influence. Hong Kong enjoys the greatest concentrations of corporate headquarters in the Asia-Pacific region and is known as one of the four Asian tigers for its high growth rates and rapid development. Hong Kong is one of the world’s leading international financial centers with low taxation and free trade. Hong Kong dollar is the eighth most traded currency in the world. The Hong Kong Stock Exchange is the seventh largest in the world in terms of market capitalization and one of the largest centers of IPOs in the world. Per capita GDP of Hong Kong (US$ 54,722) is ranked tenth in the world by IMF in 2014. Hong Kong is ranked fourth in terms of the highest percentage of millionaire households with 8.5 percent of all households owning at least one million in US$. Hong Kong played a core role in creating a martial arts movie genre with famous entertainers such as Bruce Lee, Jackie Chan, Jet Li and director John Woo. Stylish shopping malls in Hong Kong Island, bars in SoHo, one million dollar night scene from the Victoria Peak and back allies of Tsim Sha Tsui in Kowloon peninsula are the musts in your visit to Hong Kong.

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference.

1. JOINT SYMPOSIA

2016 EMAC-GAMMA JOINT SYMPOSIUM
European Marketing Academy and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 EMAC- GAMMA Joint Symposium’ on ‘Marketing as a factor of success in global business’ in ‘2016 GMC at Hong Kong.’ Please submit your paper to Symposium Chairs: Prof. Udo Wagner, Faculty of Business, Economics and Statistics, University of Vienna, A-1210 Vienna, Brunner Strasse 72, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 11, Fax: +43 (1) 4277-380 14. Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817, Fax: +82-2-2260-3766.

2016 ANZMAC-GAMMA JOINT SYMPOSIUM
The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2016 ANZMAC-GAMMA Joint Symposium on ‘Celebrating the Magic of Marketing’ in 2016 GMC at Hong Kong. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

2016 JSMD-GAMMA JOINT SYMPOSIUM
Japan Society of Marketing and Distribution and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 JSMD-GAMMA Joint Symposium’ on ‘Retail Innovation’ in ‘the 2016 Global Marketing Conference at Hong Kong.’ Please submit your paper to Symposium Chairs: Associate Professor Changju Kim, Faculty of Business Administration, Ritsumeikan University, 2-150, Iwakura, Ibaraki, Osaka, 560-8570, Japan, cjkim777@fc.ritsumei.ac.jp, Tel: +81-72-665-2382. Prof. Jae Wook Kim, Korea University Business School, Anamdong, Sungbook, Seoul, Republic of Korea, jaewook@korea.ac.kr, Tel: +82-2-3290-1941, Fax: +82-2-921-9152. Prof. Jiho Choi (Chonnam National University), 77 Yongbong-ro, Buk-gu, Gwangju, 500-757, Republic of Korea, jihocool@chonnam.ac.kr, Tel: +82-62-530-1418.

2016 ITAA-GAMMA JOINT SYMPOSIUM International Textile and Apparel Association and Global Alliance of Marketing & Management Associations are pleased to announce the "2016 ITAA-GAMMA Joint Symposium" on ‘Behind the Glamor of Fashion’ during "the 2016 Global Marketing Conference at Hong Kong". Please submit your paper to Symposium Co-Chairs: Prof. Kim K. P. Johnson, College of Design, Retail Merchandising Program, University of Minnesota, 240 McNeal Hall, 1985 Buford Ave, St. Paul, MN. 55108, kjohnson@umn.edu, Prof. MiYoung Lee, Inha University, mylee@inha.ac.kr.

2016 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM
Aalto University School of Business and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 Aalto University-GAMMA Joint Symposium on ‘Luxury strategies in services and B2B’ in ‘the 2016 GMC at Hong Kong’. Please submit your paper to Symposium Co-Chairs: Prof. Pekka Mattila, Aalto University School of Business, pekka.mattila@aalto.fi, Tel: +358-10-837-3711. Prof. Tomas Falk, Aalto University School of Business, tomas.falk@aalto.fi, Tel: +358-50-5968871.

2016 AEMARK-GAMMA JOINT SYMPOSIUM AEMARK (Spain) and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 AEMARK-GAMMA Joint Symposium’ in ‘the 2016 GMC at Hong Kong’. Please submit your paper to Symposium Chair: Prof. Carlos Flavian, University of Zaragoza, Spain. aemark.gmc@gmail.com, Tel: +34-976-762-719.

2016 HIT-GAMMA JOINT SYMPOSIUM Harbin Institute of Technology and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 HIT-GAMMA Joint Symposium’ on ‘Complex Data Analysis For Chinese Medicine Market Development and Brand Strategy’ in ‘the 2016 GMC at Hong Kong’. Please submit your paper to Symposium Chair: Prof. Guofeng Li, Dept. of Business Administration, School of Management, Harbin Institute of Technology, No. 92, West Da-Zhi Street, Harbin, Heilongjiang, P.R. China, 600726@sina.com, Tel: +86-451-8641-4042, Fax: +86-451-8641-4024.

2016 LU-GAMMA JOINT SYMPOSIUM
Lingnan University and GAMMA jointly hold ‘2016 LU-GAMMA Joint Symposium on ‘Marketing Challenges: The Shift of Customer Demands’ in 2016 GMC at Hong Kong. Symposium Chair: Prof. Esther Li, Department of Marketing and International Business, Lingnan University, 8 Castle Peak Road, Tuen Mun, HONG KONG. estherli@Ln.edu.hk, Tel: (+852) 26168232.

2016 GMA-GAMMA JOINT SYMPOSIUM
Greek Marketing Academy and GAMMA jointly hold ‘2016 GMA-GAMMA Joint Symposium on ‘Marketing in a Period of Recession’. Please submit your paper to Symposium Chair: Prof. George J. Avlonitis, Athens University of Economics & Business, 47A Evelpidon & 33 Lefkados Str. 113 62 Athens, Greece. avlonitis@aueb.gr, Tel: +30 210 82 31 931.

2016 NMSBA-GAMMA JOINT SYMPOSIUM
Neuromarketing Science & Business Association and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 NMSBA-GAMMA Joint Symposium’ on ‘Applied neuroscience – toward better understanding of consumers’ emotions’ in ‘the 2016 Global Marketing Conference at Hong Kong’. Please submit your paper to Symposium Co-Chairs: Prof. Rafal Ohme, founder, NEUROHM, 9/2 Flory Street, 00-586 Warsaw, Poland, rafal@neurohm.com. Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, Seoul, Republic of Korea. dr.eunju.lee@gmail.com, Tel: +82-2-760-0141, Fax: +82-2-760-0440.

2016 ESCP-GAMMA JOINT SYMPOSIUM
ESCP Europe and Global Alliance of Marketing & Management Associations jointly hold ‘the 2016 ESCP-GAMMA Joint Symposium’ on “Beauty Marketing: Past, Present, and Future”. Please submit your paper to Symposium Co-chairs: Prof. Benjamin G. Voyer, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escpeurope.eu, Tel: +44 20 7443 8836. Prof. Minas Kastanakis, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800.

2. SPONSORING JOURNALS

JOURNAL OF BUSINESS RESEARCH

Journal of Business Research (SSCI) will publish special issues on following subjects with top papers presented in proper tracks of this conference.

1. GAMMA President’s Choice Awards: All of papers presented in the 2016 GMC at Hong Kong are eligible for review toward inclusion in the special issue of JBR. Best of the best papers presented in all of tracks in the 2016 GMC at Hong Kong will be qualified for this special issue. If you want your paper to be considered for possible publication in JBR, please inform your intention to the GAMMA President Office (ejko@yonsei.ac.kr). Guest Editor: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

2. Transcultural Experiences within and beyond Home: Guest Co-Editors: Prof. Xiang (Robert) Li, School of Tourism and Hospitality Management, Temple University, 1810 N. 13th St., Speakman Hall, Philadelphia, PA 19122, USA, robertli@temple.edu, Tel: +001-215-204-8784, Skype: robliz1, WeChat: roblix. Dr. Scott Cohen, School of Hospitality and Tourism Management, University of Surrey, Guildford, GU2 7XH, UK, s.cohen@surrey.ac.uk, Tel: +44-1483-683985.

3. Marketing Anthropology Research (MAR): With best papers presented in ‘Marketing Anthropology Research (MAR): Artifacts/Closet digs, Field Experiments, and Direct Observation of Marketing and/or Customer Interactions and Other behaviors’ track of 2016 GMC at Hong Kong. Guest Editor: Prof. Drew Martin, University of Hawaii at Hilo, drmartin@hawaii.edu.

4. Building, Testing, and Comparing Theories based on Asymmetric versus Symmetric Tests: With best papers presented in all of tracks in 2016 GMC at Hong Kong. Editor-in-Chief: Prof. Arch G. Woodside, Boston College, arch.woodside@bc.edu.

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising (SSCI) will publish a special issue on ‘Electronic Word of Mouth (e-WOM)’ with best papers presented in ‘electronic word of mouth (e-WOM)’ track of this conference. Guest Editors: Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052. Prof. Shu-Chuan (Kelly) Chu, College of Communication, DePaul University, 14 E. Jackson Blvd., Chicago IL 60604, USA, schu7@depaul.edu, Tel: +1-312-362-7929.

INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Success Factors in Global Business-to-Business Markets — Marketing Orientation, Strategy and Firm Performance’ track of ‘2016 Global Marketing Conference at Hong Kong’ (Conrad Hong Kong, Hong Kong, July 21-24, 2016) will be considered for possible publication in a regular issue of Industrial Marketing Management. (Submission Deadline: March 15, 2016). Track Chair: Prof. C. Anthony Di Benedetto, Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

JOURNAL OF ADVERTISING

Journal of Advertising (SSCI) will publish a special section on ‘Luxury Brand Management in Advertising’ Guest Editor: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

JOURNAL OF PUBLIC POLICY & MARKETING

Journal of Public Policy & Marketing (SSCI) will publish a special issue on ‘Global Perspectives in Public Policy and Marketing’ Guest Editors: Prof. Kyung Hoon Kim, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Steven W. Kopp, Sam M. Walton College of Business, University of Arkansas, 323 WCOB, Department of Marketing, Fayetteville, AR 72701 USA, skopp@uark.edu, Tel. +1-479-575-3228, Fax +1-479-575-8407.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

All papers presented in this conference are eligible for review toward inclusion in the special issues of JGSMS on following issues:

1. ‘Marketing in Emerging Markets’: All of papers presented in the 2016 GMC at Hong Kong are eligible for review toward inclusion in the special issue of JGSMS. Guest Editor: Prof. Olga Tretyak, Department of Strategic Marketing, School of Business Administration, Faculty of Business and Management, National Research University –Higher School of Economics, 105187, Moscow, Russia, Kirpichnaya str. 33/5 room 732. otretyak@hse.ru (o_tretyak@inbox.ru), Tel: +7495 621 13 97, Fax.+7 495 772 95 69, Prof. Vera Rebiazina, Department of Strategic Marketing, School of Business Administration, Faculty of Business and Management, National Research University – Higher School of Economics, 105187, Moscow, Russia, Kirpichnaya str. 33/5 room 730. rebiazina@hse.ru, Tel: +7495 621 13 97, Fax.+7 495 772 95 69.

2. ‘Field and Historical Ethnographic and Mixed Methods Strategies in Research in Marketing for Achieving the Everlasting Quest for Excellence’: All of papers presented in the 2016 GMC at Hong Kong are eligible for review toward inclusion in the special issue of JGSMS. Guest Editor: Prof. Arch G. Woodside, Dept. of Marketing, Caroll School of Management, Boston College, 140 Commonwealth Avenue, Chestnut Hill, MA 02467 USA, arch.woodside@bc.edu, Tel : +1 617 552 3069, Fax : +1 617 552 6677.

3. ‘Advancing Tourism and Hospitality Marketing’: Papers presented in ‘Advancing Tourism and Hospitality Marketing’ track of 2016 GMC at Hong Kong are eligible for review toward in this special issue of JGSMS. Guest Editors: Dr. Saurabh Kumar Dixit, Associate Professor and Head, Department of Tourism and Hotel Management, North- Eastern Hill University, Shillong, India, saurabh5sk@yahoo.com , Tel:+91-94-365-65964, Fax: +91-364-2551634. Dr. Jong-Hyeong Kim, Senior Lecturer, Curtin Business School, Curtin University, Bentley, Perth 6102, Australia,jhkim96@gmail.com, Tel: +61-8-9266-4389, Fax: +61-8-9266-3937.

If you want your paper to be considered for possible publication in the JGSMS special issues mentioned above, then please inform your intention to Guest Editors.

JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing will publish a special issue on “Behind the Glamour of Fashion” with best papers presented in the 2015 ITAA-GAMMA Joint Symposium on the subject mentioned above in this conference. Guest Co-Editors: Prof. Kim K. P. Johnson, College of Design, Retail Merchandising Program, University of Minnesota, 240 McNeal Hall, 1985 Buford Ave, St. Paul, MN. 55108, kjohnson@umn.edu, Prof. MiYoung Lee, Inha University, mylee@inha.ac.kr, If you want your paper to be considered for possible publication in JGFM, then please inform your intention to the co-chairs of ‘2015 ITAA-GAMMA Joint Symposium’.

JOURNAL OF BRAND MANAGEMENT

Journal of Brand Management will publish a special issue on “Corporate Branding and Identity-based Value Management in a Global Context” with best papers presented in 2016 GMC at Hong Kong. Guest Co-Editors: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142. Dr. Shaun M. Powel, Dr. Shaun M. Powell, International Center for Corporate Marketing and Brand Management and School of Management and Marketing, University of Wollongong, Australia, spowell@uow.edu.au. Dr. Joachim Kernstock, Competence Center for Brand Management, St. Gallen, Switzerland, joachim.kernstock@km-sg.ch. Prof. Eun Young Kim, Dept. of Fashion Design Information, Chungbuk National University, 410 Seongbong-ro, Heungduk-gu, Cheongju, Chungbuk, Republic of Korea, eunykim@chungbuk.ac.kr, Tel: +82 43 261 2780, Fax: +82 43 261 2792.

AUSTRALASIAN MARKETING JOURNAL

The Australasian Marketing Journal will publish a special issue on ‘Celebrating the Magic of Marketing’, drawing on the best papers presented at the 2016 ANZMAC-GAMMA Joint Symposium and related tracks. Guest Editors: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

Full information is available at

 

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