Revisit: CMC 2016
Introduction
Corporate and Marketing Communication, London, 7-8 Apr 2016; Deadline now 20 Jan
Call for Papers:
21th International Conference on Corporate and Marketing Communications (CMC 2016@Middlesex University London)
Extended Submission Deadline: JANUARY 20, 2016
Agenda
In the current ongoing scenario of market turbulence, businesses and non-profit organisations are facing new communication challenges from both a marketing and corporate perspective. Societies now look askance at global businesses, consumers are skeptical of promises made, and citizens increasingly distrust institutions, governments and political processes. Consumer trust in business practice is at all time low. Rhetoric without substance is despised everywhere and (probably) only a marked sense of responsibility can lead to new scenarios of success. In response to such a turbulent environment, practitioners and academics need to devise new strategies, models, processes, systems and practices to move their brands forward via effective brand communication
The focal point of the 2016 conference lies in analysing past, present, and future scenarios in terms of corporate sustainability and responsible communication. Which communication campaigns or practices have proved adequate or inadequate? What, if any, changes are needed? What is the role of corporate and marketing communications in reinvigorating businesses, societies and economies? How can communication build trust and confidence in brands either of a corporate or marketing nature? The same questions apply to institutions, NGOs and other organisations who are inexorably tied up with the business of communication.
The 21st International Conference on Corporate and Marketing Communications is for academic researchers and educators as well as practitioners seeking to promote knowledge, stimulate dialogue and set trends, in the field of marketing and corporate communication, brands and branding.
Middlesex University London is proud to host CMC 2016. The University is located close to the bright lights, theatres, shopping and historic sites associated with London.
Conference Director: Professor TC Melewar
Conference Associate Director: Professor Charles Dennis (c.dennis@mdx.ac.uk)
Conference Associate Director: Dr Pantea Foroudi (p.foroudi@mdx.ac.uk)
CONTRIBUTIONS
The conference will consider both theoretical and empirical papers and extended abstracts for review, and ideas for session proposals will be welcomed. Prizes will be awarded for the best competitive and working paper as judged by a panel of experts. The best competitive paper will receive automatic acceptance by the Journal of Marketing Communications, subject to requested editorial changes.
Successful authors will present their papers at the conference and all full papers accepted for the conference will also be reviewed by the Editor for the Journal of Marketing Communications (JMC).
Conference Fees and Registration
|
PRICES (in Pound Sterling) |
Early registration till 10 February 15 , 2016 |
Late registration after 10 February , 2016 |
|
Presenter |
400 |
500 |
|
Non-presenter |
500 |
600 |
|
Ph.D. student |
250 |
300 |
Extended Submission Deadline: January 20, 2016
Early registration: February 10, 2016
Deadline for registration: March 10, 2016
Conference Date: April 7-8, 2016
The conference registration fee covers admissions to all sessions, conference proceedings, two luncheons, coffee breaks, conference dinner, and an individual annual subscription to the Journal of Marketing Communications. Accommodation rates are not included in the conference fee.
Conference Email: cmc2016@mdx.ac.uk
Conference Website:
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