TOC: J Service Theory Prac
Introduction
Journal of Service Theory and Practice, 26(1)
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels
–Maja Šeric, Irene Gil-Saura and Alejandro Mollá-Descals [] []
Understanding the impact of internal marketing practices on both employees ‘ and managers ‘ organizational commitment in elderly care homes
–Guillermo Bermúdez-González, Innan Sasaki and Dolores Tous-Zamora [] [Google Scholar]
How do brand personality, identification, and relationship length drive loyalty in sports?
–Heikki Karjaluoto, Juha Munnukka and Milja Salmi [] []
The influence of market orientation on innovation strategies
–Alexander Newman, Daniel Prajogo and Andrew Atherton [] []
Impact of initial trust, involvement, and mood on trusting belief: Evidence from the financial industry in Taiwan
–Ying-Hueih Chen, Jyh-Jeng Wu and Shu-Hua Chien [] []
Is negative eWOM more influential than negative pWOM?
–Catherine Bachleda and Boutaina Berrada-Fathi [] []
