TOC: J Mar Man
Introduction
Journal of Marketing Management, 32(1/2)
Academic labour, journal ranking lists and the politics of knowledge production in marketing
–Mark Tadajewski [] []
Experiential liminoid consumption: the case of nightclubbing
–Babak Taheri, Keith Gori, Kevin O’Gorman, Gillian Hogg & Thomas Farrington [] []
The relationship between ownership and possession: observations from the context of digital virtual goods
–Rebecca D. Watkins, Janice Denegri-Knott & Mike Molesworth [] []
Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity
–Juan Carlos Gázquez-Abad & Francisco J. Martínez-López [] []
Liminal mothers’ negotiation of conflicting service consumption
–Andrea Tonner [] []
Persona-fied brands: managing branded persons through persona
–Delphine Dion & Eric Arnould [] []
E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
–Woon Kian Chong, Dong Bian & Nan Zhang [] []
Implications of marketing capability and research and development intensity on firm default risk
–Wenbin Sun & Joseph M. Price [] []
