TOC: J Mar
Introduction
Journal of Marketing, 80(1)
My Reflections on Publishing in Journal of Marketing
–V. Kumar []
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
–Ashish Kumar, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, and P.K. Kannan [] []
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
–Saurabh Mishra and Sachin B. Modi [] []
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
–Woojung Chang and Steven A. Taylor [] []
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?
–Bulent Menguc, Seigyoung Auh, Constantine S. Katsikeas, and Yeon Sung Jung [] []
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers’ Perceived Price Fairness
–Johannes Habel, Laura Marie Schons, Sascha Alavi, and Jan Wieseke [] []
Does the Customer Matter Most? Exploring Strategic Frontline Employees’ Influence of Customers, the Internal Business Team, and External Business Partners
–Christopher R. Plouffe, Willy Bolander, Joseph A. Cote, and Bryan Hochstein [] []
