TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 28(1)
Editorial
From the Editor
–C. Anthony Di Benedetto []
ARTICLES
An exploratory investigation of aspirational consumption at the bottom of the pyramid
–Shruti Gupta & Pratish Srivastav [] []
Using an expanded Theory of Planned Behavior to predict adolescents’ intention to engage in healthy eating
–Kara Chan, Gerard Prendergast & Yu-Leung Ng [] [Google Scholar]
Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites?
–Arpita Khare, Anshuman Khare, Sourjo Mukherjee & Tanuj Goyal [] []
Smart grocery shopper segments
–Kelly Green Atkins, Archana Kumar & Youn-Kyung Kim [] []
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
–Sidharth Muralidharan, Francisco Rejón-Guardia & Fei Xue [] []
Book Review
Strategic social marketing
–Abhijit Roy []
