TOC: J Global Mar
Introduction
Journal of Global Marketing, 28(3/5)
The Role of Country of Origin in Celebrity Endorsements: Integrating Effects of Brand Familiarity
–Subhadip Roy & Shilpa Bagdare [] []
Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation
–Komal Nagar [] []
Market Orientation Plus: Antecedents and Consequences of Market Orientation and Corporate Social Responsibility in Mexico
–Reto Felix [] []
