TOC: J Con Res
Introduction
Journal of Consumer Research, 42(5)
Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers
–Rosanna K. Smith, George E. Newman, and Ravi Dhar [] []
The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice
–Yanping Tu, Alex Shaw, and Ayelet Fishbach [] []
“Paper or Plastic?”: How We Pay Influences Post-Transaction Connection
–Avni M. Shah, Noah Eisenkraft, James R. Bettman, and Tanya L. Chartrand [] []
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
–Yuwei Jiang, Gerald J. Gorn, Maria Galli, and Amitava Chattopadhyay [] []
Brand Public
–Adam Arvidsson and Alessandro Caliandro [] []
Effects of Objective and Evaluative Front-of-Package Cues on Food Evaluation and Choice: The Moderating Influence of Comparative and Noncomparative Processing Contexts
–Christopher L. Newman, Elizabeth Howlett, and Scot Burton [] []
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity
–Ravi Mehta and Meng Zhu [] []
Body and Mind: Mindfulness Helps Consumers to Compensate for Prior Food Intake by Enhancing the Responsiveness to Physiological Cues
–Evelien Van De Veer, Erica Van Herpen, and Hans C. M. Van Trijp [] []
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
–Fengyan Cai, Rajesh Bagchi, and Dinesh K. Gauri [] []
