TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 28(1)
Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility
–Tam Duc Dinh and Khuong Ngoc Mai [] []
Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan
–Weisheng Chiu and Ho Keat Leng [] []
Apparel firms’ corporate social responsibility communications: Cases of six firms from an institutional theory perspective
–Hongjoo Woo and Byoungho Jin [] []
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
–Madhurima Deb and Gautam Sinha [] []
Consumer xenocentrism in China: an exploratory study
–Rene Dentiste Mueller, George Xun Wang, Guoli Liu and Charles Chi Cui [] []
The reciprocal effects of country-of-origin on product evaluation: An empirical examination of four countries
–Sotaro Katsumata and Junyi Song [] []
Market orientation, distributor relationship, and return on assets: Optimizing distribution performance for industrial firms
–Chiquan Guo and Yong Wang [] []
External drivers of entry mode decisions of a higher education institution
–Mei Teh Goi [] []
Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services
–Paramaporn Thaichon and Charles Jebarajakirthy [] []
Matching volatile demand with transportation services in Vietnam: A case study with Gemadept
–Albert Tan, Olli-Pekka Hilmola and Do Huy Binh [] []
Editorial
–Ian Phau []
