Sales Dissertation Winners
Introduction
Bryan Hochstein and Yashar Atefi have won ÂÜÀòÉç¹ÙÍø Sales SIG/University Sales Center Alliance Dissertation Proposal Awards
The ÂÜÀòÉç¹ÙÍø Sales SIG are pleased to announce the following winners of the ÂÜÀòÉç¹ÙÍø Sales SIG/University Sales Center Alliance Dissertation Proposal Award.
Bryan Hochstein
“The New B2C Sales Interaction: Empowered Consumers, Sales Influence Tactics, and Knowledge Brokers”
Chair: Ronald Goldsmith, Florida State University
Yashar Atefi
“Does Selective Sales Force Training Work? A Field Experiment”
Chair: Michael Ahearne, University of Houston
The Sales SIG will recognize Yashar and Bryan during the Winter ÂÜÀòÉç¹ÙÍø Sales SIG reception. The University Sales Center Alliance will present both winners with a $1,000 award. Please join us in congratulating these students.
