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DEADLINE EXTENDED TO FEBRUARY 15

Journal of the Academy of Marketing Science

in collaboration with Marketing Science Institute (MSI)

Call for Papers for a Special Issue on

“Understanding and Managing Customer Engagement Using Customer Relationship Management (CRM)”

Edited by Robert Palmatier and Tomas Hult

The focus of practice and research on customer engagement has increased dramatically over the past few decades. Google searches for the term “customer engagement” grew 175% from 2006 to 2014, outpacing even “loyalty programs” at 92%. The large shift of many economies from products to services, the increasing use and importance of CRM systems and data in managing customer relationships, and the increasing recognition by managers of the benefits of effective CRM programs is significantly impacting firms’ customer engagement strategies.

In this special issue of the Journal of Academy of Marketing Science, in collaboration with the Marketing Science Institute (MSI), we will publish state-of-the art research, using any applicable methodologies (including empirical analysis, behavioral theory development and testing, meta-analysis, and conceptual papers), that provides insights into customer engagement, customer relationship management (CRM), relationship marketing, and customer experiential marketing.

Papers targeting the special issue should be submitted using the JAMS submission system (www.edmgr.com/jams) and will also undergo the same review process as regularly submitted papers. The extended deadline for submission is February 15, 2016. Questions pertaining to the special issue should be directed to the JAMS Editorial Office.

Tomas Hult, Former Editor
Robert Palmatier, Editor-in-Chief
Anne Hoekman, Managing Editor
Journal of the Academy of Marketing Science
Email: jamsed@uw.edu
Web: jams

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