Qualitative Consumer and Marketing Research
Introduction
Special issue of Review of Marketing Research; Abstract deadline 1 Mar 2016
Call for Papers
Review of Marketing Research
2017 Issue Devoted to
QUALITATIVE CONSUMER AND MARKETING RESEARCH
Editor: Russell Belk, York University, Canada
This year’s annual volume published by Emerald welcomes both empirical and conceptual papers that are not primarily quantitative in nature. Methods may include ethnography, depth interviews, participant and non-participant observation, ethnomethodology, focus groups, projective measures, visual analyses, videography, netnography, and other qualitative data collection and analysis techniques, as well as conceptual papers in consumer and marketing research from perspectives such as those of consumer culture theory (CCT), object oriented ontologies (OOO), phenomenology, and post-phenomenology, That is, besides empirical work, conceptualizations are another type of needed qualitative work. In case of any questions, please contact the editor: rbelk@schulich.yorku.ca.
- Length: 6,000-10,000 words
- Format: Journal of Consumer Research style
Deadlines:
- Title and 750-word Abstract: March 1, 2016
- Feedback from Editor: March 15, 2016 (this will include a yes/no decision on pursuing the paper and initial feedback)
- First Draft: June 1, 2016
- Review: July 15, 2016 (this will consist of a review by another invited chapter author and comments by the editor)
- Revision: September 1, 2016
- Final Acceptance Decision and Feedback: October 1, 2016 (These outcomes are accept, reject, and conditionally accept; chances of final acceptance go up on each round)
- Final Paper due: November 1, 2016
