TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 22(1)
Variability in marketing communications research and an editorial request for replication studies
–Philip J. Kitchen [] []
Cultural differences affect interactive television advertising
–Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan [] []
Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?
–Alexandra M. Vilela & Michelle R. Nelson [] []
A cross-national study of Twitter users’ motivations and continuance intentions
–Iryna Pentina, Oksana Basmanova & Lixuan Zhang [] []
Making sense of metaphor: The impact of target-group-specific headlines in direct mail
–Ailsa Kolsaker, Dirk Görtz & David Gilbert [] []
Advertising agency operating efficiency
–Yunjae Cheong, Kihan Kim & Justin Combs [] []
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign
–Christopher Pich, Dianne Dean & Khanyapuss Punjaisri [] []
