TOC: J Travel Tour Mar
Introduction
Journal of Travel & Tourism Marketing, 32(S1)
Tourism Marketing Research: Current Issues
–Kaye Chon Editor-in-Chief of APJTR [] []
Differences and Similarities in Perceptions of Hotel Experience: The Role of National Cultures
–Ziqiong Zhang, Hengyun Li & Rob Law [] []
Assessing the Effectiveness of Marketing Strategies in Tourist Hotels: An Illustration Using a Multi-Method Approach in Taiwan
–Chin Wei Huang, Foo Nin Ho & Yu Chuan Chen [] []
Critical Factors of the Maritime Yachting Tourism Experience: An Impact-Asymmetry Analysis of Principal Components
–Josip Mikulic, Damir Krešic & Ivan Ko?ic [] []
Understanding the Relationships of Servicescape, Value, Image, Pleasure, and Behavioral Intentions Among Hotel Customers
–Bekir Bora Dedeoglu, Kemal Gürkan Küçükergin & Sevgi Balikçioglu [] []
Soon or Later? The Effect of Temporal Distance on Travel Decisions
–Kamile Asli Basoglu & Joanne Jung-Eun Yoo [] []
Nature-Based Tourism: Motivation and Subjective Well-Being
–Hyelin Kim, Seungwoo Lee, Muzaffer Uysal, Juyeon Kim & Kyungmo Ahn [] []
How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations
–Yan Yang, Xiaoming Liu & Jun Li [] []
Critical In-Flight and Ground-Service Factors Influencing Brand Prestige and Relationships Between Brand Prestige, Well-Being Perceptions, and Brand Loyalty: First-Class Passengers
–Young-joo Ahn, Insin Kim & Sunghyup Sean Hyun [] []
