TOC: J Mar Res
Introduction
Journal of Marketing Research, 52(6)
Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design
–Martijn G. De Jong, Jean-Paul Fox, and Jan-Benedict E.M. Steenkamp [] []
Multitier Store Brands and Channel Profits
–Wilfred Amaldoss and Woochoel Shin [] []
Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment
–Alexander L. Brown and Joanna N. Lahey [] []
Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War
–Francesca Sotgiu and Katrijn Gielens [] []
Competitive Vices
–Fernando Branco and J. Miguel Villas-Boas [] []
Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior
–Hristina Dzhogleva Nikolova and J. Jeffrey Inman [] []
More Than a Feeling: Emotional Contagion Effects in Persuasive Communication
–Jonathan Hasford, David M. Hardesty, and Blair Kidwell [] []
Transaction Attributes and Customer Valuation
–Michael Braun, David A. Schweidel, and Eli Stein [] []
What’s in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
–Yi-Lin Tsai, Chekitan s. Dev, and Pradeep Chintagunta [] []
