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TOC: J Acad Mar Sci

Introduction

Journal of the Academcy of Marketing Science, 44(1)

Editorial: the past, present, and future of JAMS
Robert W. Palmatier

Institutions and axioms: an extension and update of service-dominant logic
Stephen L. Vargo & Robert F. Lusch

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
V. Kumar, Ashutosh Dixit, Rajshekar (Raj) G. Javalgi & Mayukh Dass

The formation, evolution and replacement of price–quality relationships
Koen Pauwels & Richard D’Aveni

Adaptive personalization using social networks
Tuck Siong Chung, Michel Wedel & Roland T. Rust

Understanding loyalty program effectiveness: managing target and bystander effects
Lena Steinhoff & Robert W. Palmatier

A contingency model of emotional intelligence in professional selling
Richard G. McFarland, Joseph C. Rode & Tasadduq A. Shervani

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. Voorhees, Michael K. Brady, Roger Calantone & Edward Ramirez