TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 32(4)
Influencing College Student Drinking Intentions With Social Norms and Self-Schema Matched Messages: Differences Between Low and High Self-Monitors
–Megan M. Miller & Laura A. Brannon [] []
Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations
–Hanifi Murat Mutlu & Atilla Sürer [] []
Who Is the Biggest Loser? Fat News Coverage Is a Barrier to Healthy Lifestyle Promotion
–Josephine Previte & Lauren Gurrieri [] []
YouTube Video as Health Literacy Tool: A Test of Body Image Campaign Effectiveness
–Juan Meng, Kim L. Bissell & Po-Lin Pan [] []
A Game-Theoretic Model of Marketing Skin Whiteners
–Roger Lee Mendoza [] []
Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?
–Paula Lopez-Trigo, Nile M. Khanfar, Sarah Alameddine & Catherine Harrington [] []
