TPM 2016
Introduction
Theory + Practice in Marketing, Houston 18-20 May 2016; Deadline 1 Feb
Hosted by Texas A&M University’s Mays Business School, the 6th annual Theory + Practice in Marketing (TPM) Conference will be held at Mays CityCentre in Houston, Texas on May 18-20, 2016.
The TPM Conference is motivated by the belief that a big part of the marketing academia is a bit too far removed from addressing substantive problems and focuses on more narrow methodological issues and esoteric phenomena disconnected with real world application. A lack of substantive focus not only threatens to make our field irrelevant, but also undermines the legitimacy of research at business schools.
The TPM Conference is designed to address this issue by showcasing research that focuses on substantive business problems and is supported by a sound methodology.
Conference Co-Chairs
- Venky Shankar, Texas A&M University
- Sunil Gupta, Harvard Business School
- Donald Lehmann, Columbia Business School
- Bernd Schmitt, Columbia Business School
More information can be obtained at the TPM conference website:
