TOC: J Promo Man
Introduction
Journal of Promotion Management, 21(6)
Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country
–Fandy Tjiptono, Denni Arli & Theresia Sri Dewi Retno Rosari [] []
E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors
–Ali Bassam Mahmoud [] []
Reverse Transfer Effect of Celebrity-Product Congruence on the Celebrity’s Perceived Credibility
–Jae-Woong Yoo & Young Ju Jin [] [Google Scholar]
Decomposing Impression from Attitude in Relationship Management Outcomes
–Eyun-Jung Ki & Elmie Nekmat [] []
Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach
–Sharmin Attaran, Elaine M. Notarantonio & Charles J. Quigley JR. [] []
When Descriptive Norm Cues Fail As Persuasion Agents in Green Supermarket Advertising
–David Raska, Bridget S. Nichols & Doris Shaw [] []
The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making
–My Bui, Mitchell Hamilton & Elyria Kemp [] []
An Investigation of Consumers’ Responses to Comparative “Attack” Ads
–Akshaya Vijayalakshmi, Darrel D. Muehling & Russell N. Laczniak [] [Google Scholar]
Impact of “High Quality, Low Price” Appeal on Consumer Evaluations | Open Access
–Miyuri Shirai [] []
Advertising Decision Makers’ and Consumers’ Perceptions of Media Substitutability
–Urša Golob & Klement Podnar [] [Google Scholar]
Chinese Cultural Values and Personal Referral Sources in International Education Choice
–Vaughan Gray, Kim Shyan Fam, Yu Che & Gurmeet Singh [] []
