TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 24(1)
Cross-Buying After Product Failure Recovery? Depends on How You Feel ÂÜÀòÉç¹ÙÍøt It Nita Umashankar, Raji Srinivasan & Jeffrey R. Parker http://dx.doi.org/10.1080/10696679.2016.1089761
The Importance of Product/Service Quality for Frontline Marketing Employee Outcomes: The Moderating Effect of Leader-Member Exchange (LMX)
–Kristina K. Lindsey Hall, Thomas L. Baker, Martha C. Andrews, Tammy G. Hunt & Adam A. Rapp [] []
DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-creation
–Pia A. Albinsson, B. Yasanthi Perera & Pookie Truly Sautter [] []
Consumer Responses to Bonus Pack and Product Enlargement Claims
–Jay P. Carlson, Danny Weathers & Scott D. Swain [] []
A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials’ Retirement Investment Decisions
–Lindsay R.L. Larson, Jacqueline K. Eastman & Dora E. Bock [] []
Consumer Ethics of Adolescents
–Laura A. Flurry & Krist Swimberghe [] []
How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?
–Elten Briggs, Zhiyong Yang, Tracy R. Harmon-Kizer & Todd J. Arnold [] []
