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Journal of Brand Management – Year end review 2015
–Shaun M Powell []

Global brands in emerging markets: The cultural antecedents of global brand preference
–Marlon Dalmoro, Diego Costa Pinto, Adilson Borges and Walter Meucci Nique [] []

Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
–Ayantunji Gbadamosi [] []

Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness
–Patrick Kissel and Marion Buttgen [] []

Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services
–Jayasankar Ramanathan and Sanal Kumar Velayudhan [] []