TOC: Intl J Con Res
Introduction
International Journal of Consumer Research, 3(1)
Consumer Knowledge Validation and Application Cheng Lu Wang
Don’t Give Up Hope: The Role of Hope in the Effect of Product Attributes On Consumer Attitudes
–Inbal Segal, Hila Riemer
Implicit and Explicit Gender Attitudes as Predictors of the Effectiveness of Non-traditionally Gendered Advertisements
–Magdalena Zawisza, Rosemary Lobban
An Evaluation of Customer Loyalty towards Aldi Belfast, Northern Ireland
–Jason J Turner, Michelle Greene
Measuring Social Media Networks’ Impact on Female Consumer Behavior and Purchasing Decisions
–D. Anthony Miles, Sharon Michael-Chadwell
