Identity and Consumption
Introduction
Society for Consumer Psychology Boutique Conference on Identity and Consumption, Chicago, 20-21 Jul 2016; Deadline 20 Jan
Society for Consumer Psychology Boutique Conference on Identity and Consumption
Call for Papers
This boutique conference will bring together researchers working on identity-related consumption to share their most exciting and recent research, to foster new research ideas and collaborations, and to help develop and strengthen research on identity-related consumption. This conference is also designed to help galvanize a shared research identity among researchers interested in identity and consumption.
Background
Consumption can serve as one critical means for consumers to signal actual or desired identities. Consumption behaviors used to signal identity are diverse and range from recycling, driving a high-end sports car, openly reading the economist on a train, posting on Facebook, reading a Japanese manga, donating to a charitable cause, sharing a rumor, or choosing a healthy snack. Broadly speaking, identity-related consumption can be viewed as any consumption behavior motivated by the desire to convey particular information about the individual to the self or to others. The motives driving identity-related consumption are varied and include the need to belong to a group, the need for self-expression, and the need for self-enhancement, among others.
Research bearing on identity-related consumption is burgeoning with many recent articles identifying when, how, and why individuals use consumption to signal identity. For instance, recent work finds that individuals use consumption to signal their belongingness to particular groups, to bolster their identity in the face of threats, and to attract the admiration of others.
Location:
Chicago, Illinois
Date:
July 21, 2016 (Reception the evening of July 20, 2016)
Conference Format:
In keeping with the nature of SCP’s boutique conference series, this event will have a limit of 60 attendees all of whom are engaged in research in the area of identity-related consumption.
Presenters are expected to register for the conference, and co-authors of presenters will be given an early registration opportunity. Subsequently, the conference will open up registration on a first-come first-serve basis until the attendance cap is reached.
The conference will begin with an evening reception followed the next day by a single-track of research presentations during the day and a second evening reception.
Sessions will include presentations of individual papers and a roundtable discussion. A poster session will also take place prior to the evening event.
Given the single-track nature of the proposed conference, in order to maintain quality, presentations will be restricted to those who have already obtained a doctoral degree. Conference attendance and a poster session will be open to doctoral students.
Submissions
Paper submission: please submit a 250-500 word abstract through the submission website (go.uic.edu/IDENTITY2016). In your submission, please indicate which author will present the paper and whether you are submitting for a paper presentation or poster. Note that presenters must have a completed doctoral degree at the time of submission and are expected to register for the conference. The registration fee is expected to be $200 and will include both evening receptions.
Poster submission: please submit an abstract of up to 250 words through the submission website (go.uic.edu/IDENTITY2016). Please indicate that this is a poster submission.
- Submission Deadline: January 20, 2016
- Notification Date: February 20, 2016
David Gal, University of Illinois at Chicago (davidgal@uic.edu)
Derek Rucker, Northwestern University (d-rucker@kellogg.northwestern.edu)
Blake McShane, Northwestern University (b-mcshane@kellogg.northwestern.edu)
Website:
