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Call for Papers: International Centre for Anti-Consumption Research (ICAR) symposium, in association with the Journal of Public Policy & Marketing Special Issue

We are pleased to announce that the 6th ICAR symposium will be hosted by the Royal Melbourne Institute of Technology, in Melbourne Australia, on December the 8-10th 2016.

The theme for ICAR 2016 is:

Anti-consumption, Marketing, and Public Policy

In line with this theme, ICAR is negotiating a special issue in the Journal of Public Policy & Marketing for publication in 2018.

Anti-consumption research focuses on the reasons against consumption (Chatzidakis and Lee 2013) and includes subject matter relating to social marketing, boycotting, social equality, consumer resistance, activism, culture-jamming, dissatisfaction, complaining behavior, undesired self, organizational disidentification, voluntary simplification, and brand avoidance. Following the unfettered growth of mass consumption since the 18th Century, the importance of anti-consumption has arisen at the turn of the 21st century. Interest in the area is evidenced by several special issues, focusing on various aspects of anti-consumption, published by journals such as: Psychology and Marketing (2002); Journal of Business Research (2009); Consumption, Markets and Culture (2010); Journal of Consumer Behaviour (2010); European Journal of Marketing (2011); Journal of Macromarketing (2013); and the Journal of Consumer Affairs (2016).

We feel it is now timely to explore how understanding of anti-consumption may translate into explicit implications for public policy. Consequently, ICAR 2016 and the JPP&M special issue welcomes all submissions linking anti-consumption research to public policy. Additionally, we express a particular interest in papers exploring a much neglected aspect of the consumption continuum, that is, the end-stage of consumption: for instance, areas concerning waste, disposal, unmaking waste, sharing, collaborative consumption, reuse, repurposing, maintenance, and circulation. Questions we, other marketing scholars, and public policy makers should find pressing include: What happens once we are finished with consumption? What can anti-consumption research contribute to our understanding of the endstage of consumption? And what are the implications of such insights for both marketing and public policy?

Consumers, marketers, and policy makers are generally aware of the waste that accompanies the consumption-based lifestyle and society we create, maintain, and struggle to sustain. We each contribute to the global waste problem in one way or another and generally lament about how wasteful we, and the rest of our society, are. Yet, very few marketing scholars actually conduct research on waste, or look creatively at how the end-stage of the consumption cycle may be explored to yield useful knowledge about how we may improve markets and/or marketing, and how we may reject, reduce, or reclaim “waste” (Lee, Cherrier, Roux, and Cova 2011).

The motivation for anti-consumption does not need to be limited to the rejection of material possessions at the initial stages of consumption. There is already evidence of consumers who use material ownership as a way of countering mainstream consumption ideology. For these consumers, the reasons driving their anti-consumption is, paradoxically, their attachment to old possessions and their practices of keeping, restoring, maintaining, and extending the life of objects (Cherrier 2010). Whereas numerous instances and phenomenon of anti-waste practices are increasingly incorporated into consumers’ lifestyles and identities, as is the case for inorganic collectors (Brosius, Fernandez, and Cherrier 2013), the ramifications of such anti-waste practices for public policy and mainstream marketing remain relatively unclear.

Consequently, ICAR 2016 welcomes all anti-consumption research that has public policy implications with a particular interest pertaining to the end-stage of consumption.

Submission process:

Authors are encouraged to visit the International Centre for Anti-Consumption Research (ICAR) website, , for more information about anticonsumption and refer to Stewart (2014) for guidance about highlighting the policy relevance of their submission.

Step 1: Authors may submit either an extended abstract (2000 words excluding references) or full length JPP&M style manuscript. In either case, authors should adhere to the formatting guidelines of JPP&M from the outset:

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For information about JPP&M, please visit:

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And:

/publications/JournalOfPublicPolicyAndMarketing/Pages/JPPMEditorialGuidelines.aspx

Step 2: Email the extended abstract or full paper to msw.lee@auckland.ac.nz before March 1st 2016.

Step 3: Manuscripts will undergo a double blind peer review process, guided by the guest editors, involving a specialist review panel from the areas of anti-consumption and public policy. We hope to notify authors of the outcome in April 2016.

Step 4: If successful, authors will be invited to present their work at the 6th ICAR Symposium (Melbourne, Australia, December the 8-10th 2016). Presentations may be published as extended abstracts (1000-2000 words) in the official ICAR 2016 proceedings.

Step 5: At ICAR 2016, authors will receive constructive feedback regarding their manuscript, thereby improving it for a full submission to the JPP&M special issue (deadline March 1st 2017).

We look forward to your participation and seeing everyone in Melbourne!

Mike Lee, Helene Cherrier, Timothy Dewhirst.

References

Brosius, Nina, Karen V. Fernandez, and Hélène Cherrier (2013), “Re-Acquiring Consumer Waste: Treasure in our Trash?” Journal of Public Policy and Marketing, 32(2), 286-301.

Chatzidakis, Andreas, and Michael S.W. Lee (2013), “Anti-Consumption as the Study of Reasons Against,” Journal of Macromarketing, 33(3), 190-203.

Cherrier, Hélène (2010), “Custodian Behavior: A Material Expression of AntiConsumerism,” Consumption Markets & Culture, 13(3), 259-272.

Lee, Mike, Dominique Roux, Hélène Cherrier, and Bernard Cova (2011), “AntiConsumption and Consumer Resistance: Concepts, Concerns, Conflicts and Convergence,” European Journal of Marketing, 45(11/12), 1680-1687.

Stewart, David W. (2014), “What Is Policy? and Why It Matters,” Journal of Public Policy and Marketing, 33(1), 1-3.

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