TOC: Mar Ed Rev
Introduction
Marketing Education Review, 26(1)
Editorial
Practicing What We Teach: Ten Years of Teaching Innovations
–Sara Liao-Troth & Stephanie P. Thomas []
Developing the Perfect Pitch: Creating a Positive First Impression Through Social Media
–Dawn Edmiston [] []
Show, Don’t Tell: Using Photographic “Snapsignments” to Advance and Assess Creative Problem Solving
–Jane E. Machin [] []
Wrap-Attack Pack: Product Packaging Exercise
–Seung Hwan (Mark) Lee & K. Douglas Hoffman [] []
Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs
–Mark G. Staton [] []
Improving Marketing Students’ Writing Skills using A One-Page Paper
–Newell D. Wright & Val Larsen [] []
Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications
–Jonna Holland [] []
A Sales Representative Is Made: An Innovative Sales Course
–Michael A. Levin & Lori T. Peterson [] []
An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students
–Joseph Chapman, Stacey Schetzsle & Russell Wahlers [] []
Experiences with Flipping the Marketing Capstone Course
–Carol Scovotti [] []
Innovation Through Collaborative Course Development: Theory and Practice
–K. Damon Aiken, Timothy C. Heinze, Matthew L. Meuter & Kenneth J. Chapman [] []
