TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 11(1)
Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process
Nitin Sachdeva, Ompal Singh, and P.K. Kapur
Communicating high-tech products – a comparison between print advertisements of automotive premium and standard brands
Christian Vincenzo Baccarella, Christian Willi Scheiner, Timm Florian Trefzger, and Kai-Ingo Voigt
How to bring innovation into a conservative market?
Maritana Sedysheva
The future of augmented reality – an Open Delphi study on technology acceptance
Hanna Stockinger
Insights on the innovation hub’s design and management
Sonia Caterina Giaccone and Maria Cristina Longo
