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Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts
–Jennifer Christie Siemens, Scott Smith, Dan Fisher, Anastasia Thyroff, Ginger Killian [] []

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer’s Decision-making Process
–Abdul R. Ashraf, Narongsak (Tek) Thongpapanl [] [Google Scholar]

Does a Virtual Like Cause Actual Liking? How Following a Brand’s Facebook Updates Enhances Brand Evaluations and Purchase Intention
–Camiel J. Beukeboom, Peter Kerkhof, Metten de Vries [] [Google Scholar]

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals
–Oliver Francis Koch, Alexander Benlian [] []

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images
–Iris Vilnai-Yavetz, Sigal Tifferet [] []

Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media
–Rebecca A. VanMeter, Douglas B. Grisaffe, Lawrence B. Chonko [] [Google Scholar]