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TOC: Ind Mar Man

Introduction

Industrial Marketing Management, 51

Letter from the co-editors-in-chief
Peter J. LaPlaca, Adam Lindgreen [] <> Special Section on Corporate Industrial Brands in, from, and to Emerging Markets, Guest Edited by: Suraksha Gupta, John Balmer & Brian Low

Brands in, from and to emerging markets: The role of industrial relationships
Suraksha Gupta, John M.T. Balmer, Brian Low [] []

Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang Nguyen, Xiaoyu Yu, T.C. Melewar, Junsong Chen [] []

Establishing brand equity among business-to-business referral sources in the emerging markets: The case of specialty medical practice
V. Kumar, Greg S. Cohen, Bharath Rajan [] []

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Helen Reijonen, Saku Hirvonen, Gábor Nagy, Tommi Laukkanen, Mika Gabrielsson [] []

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Jing Zhang, Yanxin Jiang, Rizwan Shabbir, Mingfei Du [] []

Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India
Cláudia Simões, Jaywant Singh, Marcelo G. Perin [] [Google Scholar]

B2B and internal relationships and curative international marketing: A polish case study
H.R. Kaufmann, M.R. Czinkota, M. Zakrzewski [] []

B2B branding in emerging markets: A sustainability perspective
Jagdish N. Sheth, Mona Sinha [] []

Determinants of social media adoption by B2B organizations
Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou, Aikaterini Valvi [] []

How salesperson perceptions of customers’ pro-social behaviors help drive salesperson performance
Rachelle J. Shannahan, Alan J. Bush, Kirby L.J. Shannahan, William C. Moncrief [] [Google Scholar]

Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research
William H. Murphy, Ning Li [] []

A model of supplier–retailer power asymmetry in the Australian retail industry
Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor [] []

Conceptualizing competition and rivalry in a networking business market
Christopher J. Medlin, Chris Ellegaard [] []

Managing salespeople strategically when promoting new products – incorporating market orientation into a sales management control framework
Annie Chen, Norman Peng, Kuang-Peng Hung [] []

The antecedents and consequence of Et-Moone B2B relationships
Ibrahim Abosag [] []

Psychological contract breach’s antecedents and outcomes in salespeople: The roles of psychological climate, job attitudes, and turnover intention
Nathaniel N. Hartmann, Brian N. Rutherford [] [Google Scholar]

Firm boundary decisions in solution business: Examining internal vs. external resource integration
Anna Salonen, Elina Jaakkola [] []