TOC: J Retailing
Introduction
Journal of Retailing, 91(4)
Special Issue: Past, Present, and Future of Marketing Channels
Guest Editors: Robert W. Palmatier, Manfred Krafft, Anne T. Coughlan
An introduction to the special issue
–Randolph E. Bucklin []
The Evolution of Marketing Channels: Trends and Research Directions
–George F. Watson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan [] []
The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions
–Manfred Krafft, Oliver Goetz, Murali Mantrala, Francesca Sotgiu, Sebastian Tillmanns [] []
The Role of Marketing Channels in Supply Chain Management
–Irina V. Kozlenkova, G. Tomas M. Hult, Donald J. Lund, Jeannette A. Mena, Pinar Kekec [] []
Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels
–Jessica J. Hoppner, David A. Griffith [] []
Leveraging Distribution to Maximize Firm Performance in Emerging Markets
–V. Kumar, Sarang Sunder, Amalesh Sharma [] []
Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
–Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni, Marcos Fava Neves [] []
B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude
–Jan Pelser, Ko de Ruyter, Martin Wetzels, Dhruv Grewal, David Cox, Jacqueline van Beuningen [] []
E-Service Quality: A Meta-Analytic Review
–Markus Blut, Nivriti Chowdhry, Vikas Mittal, Christian Brock [] []
