TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 15(2)
From the Editor
–Terry Daugherty []
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions
–Saleem Alhabash, Anna R. McAlister, Chen Lou & Amy Hagerstrom [] []
Would You Be My Friend? An Examination of Global Marketers’ Brand Personification Strategies in Social Media
–Kuan-Ju Chen, Jhih-Syuan Lin, Jung Hwa Choi & Jung Min Hahm [] [Google Scholar]
Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers’ Attitude and Acceptance
–Nina Limpf & Hilde A.M. Voorveld [] [Google Scholar]
Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites
–Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [] []
Brand Spokes-Characters as Twitter Marketing Tools
–Lance Kinney & Jennifer Ireland [] []
The Impact of eWOM Message Characteristics on the Perceived Effectiveness of Online Consumer Reviews
–Sai Wang, Nicole R. Cunningham & Matthew S. Eastin [] []
